PSA: A new celebrity-endorsed hair brand has landed on the high street and it’s the brainchild of the Hollywood hair guru Andrew Fitzsimons. Andrew is the hairstylist behind some of the The Kardashians‘, Ashley Graham‘s and Megan Fox’s most iconic looks and he’s channeled his vast hair experience into a capsule collection of products, which is available in Boots stores from today.
A bit about the man himself: There isn’t a name on his client list that you probably won’t recognize. He’s the hairstylist behind Khloe Kardashian’s lob – long bob -, Megan Fox’s wet-look waves – those who inspired a lube-based TikTok trend – and Kylie Jenner’s briefs pink hair moment.
Browse Andrew Fitzsimons’ Most Iconic Hair Looks
This isn’t Andrew’s first foray into product development. His a previous collaboration with Primark was an instant hit and garnered rave reviews. Fans mourned the collab at the end – especially the dry shampoo, which many hailed as one of the most hardworking and lighthearted on the high street.
Andrew’s brand new range is just as affordable as its predecessor – the toning shampoos start at just £9 (they’re currently on offer for just £6). Andrew’s goal? To bring a touch of luxury to the mass market “Having spent two decades in the hair industry, I realized that we as beauty professionals can better serve women,” Fitzsimons said. ‘Haircare doesn’t have to be fancy to work well. No matter what price you buy, you deserve the best quality products that inspire you to be your best self.
Everything you need to know about Andrew Fitzsimons’ new haircare range
Each product in the wash and care collection is formulated with a unique bonding system, which the brand has patented. It is a protein-based complex that builds strength in each strand, increasing elasticity and flexibility.
Video: Kim Kardashian keeps a bag of her hair in reserve (Indy 100)
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No hair type has been overlooked either, the range includes products for damaged hair, dull hair and naturally curly hair. You will also find a whole range of texturizing and styling products.
Main image credit: Instagram: @andrewfitzsimons
SHOP: Hero Hair Products by Andrew Fitzsimons
Andrew Fitzsimons Body Volume Shampoo, £6
Fine hair, need more volume at the roots? This one is for you. It contains caffeine, an ingredient commonly used to wake up the hairline, and the brand’s signature bonding complex for a softer texture.
Andrew Fitzsimons Discreet AF Dry Shampoo, £6
The dry shampoo to put an end to all the dry shampoos of the general public? Andrew’s newest is somehow ultra fine, yet ultra oil-proof: just one spray eliminates all signs of oil and adds a touch of volume to tired roots.
Blank Repair Mask Andrew Fitzsimons, £8.67
Even if you don’t categorize your hair as “damaged”, everyone could benefit from the nourishing properties of this mask. Use it in place of your conditioner for a richer dose of hydration.
Andrew Fitzsimons Fantasy Curls Conditioner, £6
All hail a premium hair care brand that doesn’t overlook curly hair types. This conditioner contains fortifying amino acids to strengthen curls, helping them retain their shape and lock in moisture.
Andrew Fitzsimons Purple Leave-In Spray, £8.76
A leave-in treatment to boost color and protect against heat damage? We’re listening. Blondes will love how this spray eliminates brassiness and adds shine, while protecting against heat and UV aggressors.