Suite Reyad hair salon opens in Aspen


Whitewashed walls, champagne herringbone wood floors, curvaceous white sofas and a crystal chandelier make this living room space at the St. Regis Aspen exactly what colorist couple Reyad and Kylie Williard Fritas wanted for their first salon outside of New York. The duo behind Suite Reyad salon in midtown Manhattan, known for their meticulously applied balayage highlights, colored the hair of Nina Garcia and model Imaan Hammam. “Everyone wants comfort, but most of all, customers like privacy,” says Fritas. “Especially when you spend a few hours getting your hair done.” Fritas, who has worked for many large salons in the past, wanted to move away from the austere, anonymous salons of yesteryear with many chairs and too many people buzzing. The couple decided to open a permanent location in Aspen after hosting two successful pop-ups at the resort last year. “We like to serve a new market while seeing a lot of our New York customers on vacation,” says balayage specialist Williard Fritas. “The St. Regis Aspen Resort is such a welcoming and beautiful hotel.” So what are Aspen women looking for stylistically? “A natural look because many of them are very active”, explains Williard Fritas. “We’re also keen on maintaining healthy hair, so we offer deep conditioning treatments and a modern way of styling and blowing hair that doesn’t promote damage. Drought is real in the mountains!”

Reyad Aspen Suite

Reyad Aspen Suite


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