Spotlight on the rebound on women entrepreneurs: Evolving hair design


BOZEMAN – A Boss Babe, a Baby and a Pandemic. Joan Dayton managed to see beauty beyond the chaos of 2020. She brought new life to the world and kept a new business alive at Bozeman: Evolve hair design. She shared her story in our latest Rebound Spotlight on Women Business Owners.

“I really want to have an inspiring atmosphere for the clients and for my team,” Joan said.

It’s easy to see that style and skill are two of her qualities when you watch her work with clients behind the chair. In the meantime, it’s clear – strength is another of the qualities that helped this businesswoman survive in 2020.

“It was pretty terrifying,” Joan said. “It was just one of those obstacles you have to overcome along the way. “

Photos provided by Joan Dayton

“I really want to have an inspiring atmosphere for the clients and for my team,” Joan said.

Unsurprisingly, she talks about the pandemic shutdown that took place on what should have been a happy moment, the first anniversary of her salon opening.

“So many questions,” Joan said. “Everyone is like what we do, what happens when we close and don’t make any income? “

But as for the challenges of last year, that was just the start for this Boss Babe and now busy mom.

At the end of September 2019, she and her husband Alex learned that they would soon become parents. The pregnancy was at high risk and despite their joy, Joan was extremely ill.

“Then the pandemic hit and my waters broke and I started labor 11 weeks earlier so I was flying from Bozeman to Billings,” Joan said.

It was April 16. She then had to move to Billings for eight weeks while her daughter was in the NICU. Four more weeks at Bozeman’s NICU would follow. Somehow, she managed to juggle a new girl and run her business.

“I just went into full survival mode, I’m someone who can handle a lot of things, so the resilience was huge for me,” she said.

Evolve reopened its doors just a month after the birth of her baby girl.

“It was definitely the most painful year of my life, but she got through it and my husband was amazing,” Joan said. “He’s my biggest fan, he does everything to help us all be successful as a family. “

She says that during the process, she learned to communicate better, often checking in with her clients and team members. She says she’s also learned to ask for help and be grateful for the little things.

“I had to let them know, no matter what I was going through, I always kept clear communication,” she said.

As 2021 approaches, she is adding stylists to her growing team, voted in a local poll to be Bozeman’s best.

Joan says it’s great to be where she is and encourages other business owners to hang in there.

“I would say it’s definitely going to be difficult. It’s hard work and you just need to know that it will be worth it if you have the passion that will show itself.


Leave A Reply