SIOUX CITY — Rumor has it that a small hair salon on the West Side is inundated with customers from morning until night.
Rumor has it that owner Jody VanderSchaaf wouldn’t have it any other way.
“Hairdressing should be a passion,” she said in her salon at 2501 West Fourth St.. “I really love what I do.”
Because of this dedication as well as their desire to satisfy customers, VanderSchaaf’s Rumor Haz It was chosen Siouxland’s Choice for their favorite hair salon.
Indeed, the store, located inside a former gas station, won twice as many votes as its nearest competitor.
This comes as no surprise to VanderSchaaf, a hairstylist for over 15 years.
“We’re a full-service hair salon,” she laughed. “That means we’ll cut your hair and listen to all your problems.”
“You’d be amazed at what people say to their hairstylist,” said Nikki Guy, VanderSchaaf’s niece and fellow stylist. “It’s okay, since our customers know it’s a safe space for them.”
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Indeed, many Rumor Haz It customers have been frequenting VanderSchaaf’s shop for years.
“People will drive past the store, recognize a friend’s car in our parking lot, and walk into the store,” Guy said. “They’ll be like, ‘I didn’t know you were coming here. I get my hair done here too.'”
“It’s like a small club,” VanderSchaaf said. “We have several generations of a family as customers as well as co-workers, friends, etc.”
To be honest, the clubby vibe like Rumor Haz It just keeps growing.
“As soon as we turn on the lights, we’ll have customers waiting for us,” VanderSchaaf said. “It will stay that way until we close at night.”
According to Guy, a hairdresser must become a master multitasker.
“You work with more than one client at a time,” she said. “I can color one client’s hair one minute while cutting another client’s hair the next.”
Wow, that sounds like a lot of work.
“It can be, especially when you’re on your feet all day,” VanderSchaaf said.
Guy nodded in agreement.
“By the time we finish, we’re covered in hair,” she said. “Hair has a way of getting into everything. It even gets under your skin like little shards.”
VanderSchaaf said his customers appreciate his efforts.
“We’ll have customers bring food, knowing that I’ll often skip lunch,” she said. “Or they’ll tell me to sit down for a while and take a breather.”
Such talk makes VanderSchaaf smile.
“There are so many places a person can get a haircut in town,” she explained. “A lot of them are big chains with multiple chairs and multiple stylists.”
“Our customers come to Rumor Haz It because they know Nikki and I will always treat them well and they will always look great when they leave our shop.”