Preview of the renowned Northampton hair salon before it reopens this week


What was once the Katie Louise hair salon in Boothville Green is now called ‘The Weave & Style Lounge’. After closing for Christmas, it will reopen with a brand new look today (January 18).

The rebranding comes after owner Katie Dove, 33, asked her senior stylist and close friend, Maddy McEwan, 23, to become her business partner.

Katie started out as a freelance hairdresser working in a garage before opening her salon in 2016 and taking on then 17-year-old Maddy as an apprentice.

As the business grew so did the clientele and Maddy gradually rose through the ranks to become senior stylist and one of Katie’s most loyal employees.

When the pandemic hit, it had a devastating blow to the business and a team of 12 employees was quickly reduced to just three. With the salon forced to close for months, Katie nearly put the premises up for sale, but she quickly changed her mind and took a new approach instead.

Fast forward to now, Katie and Maddy are now co-owners of the newly refurbished ‘Weave & Style Lounge’ and they have already been inundated with bookings ahead of their grand reopening.

Katie said: “We want our guests to feel like they’re at home, very warm and comfortable and well looked after. We’ve gone for a different vibe than it used to be.

“The pandemic was just crazy, so I think from the show’s experience in this situation, it made me realize that not being a big show would be much better.

“I work very well as a team because it’s good to have other people on board and to take a completely different approach going forward. I’m very excited about the new changes.”

Maddy added: “I’ve worked extremely hard over the years and I’m thrilled to partner with Katie and build this business together.

“I will also be working alongside Katie in our Weave & Style training academy to teach people everything we know about extensions and give them the best start for their own business.

“I can’t wait to see what the future holds for both of us.”

Here are 15 photos to give you a taste of the opening of the ‘Weave & Style Lounge’ in Boothville Green:


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