Famed Los Angeles hairstylist Jason Hermiz stretches out in Dubai – Reuters


By Darby Jones

Published: Mon 14 Mar 2022, 5:52 PM

Last update: Mon 14 Mar 2022, 5:54 PM

Dubai, like LA, is a city known for its high beauty standards, and hair maintenance is a key part of the beauty routine. And now, one of LA’s most renowned celebrity hairstylists, Jason Hermiz, is making his services available to the Dubai market.

Hermiz – the lead stylist at the Martinez-Samuel salon in West Hollywood – has a lucrative clientele of celebrities and artists, but he remains as grounded and driven as ever.

We sat down with Hermiz to get to know him better and see what he will offer new customers in Dubai.

When and how did you start doing your hair?

In my early twenties, I knew I had to figure out my career path. I was struggling and had no money. But when I went to the hair salon, I realized how much I loved the vibe and the energy. So I approached a stylist I admired and he let me apprentice with him. I liked that. I did four years of apprenticeship, going to people’s homes, experimenting and refining my craft.

What is your specialty/strength?

My specialty is balayage and highlights for blondes and brunettes, and then I also do men’s haircuts with a great scissor over comb technique. I also do haircuts for women!

What do you like most about what you do?

I love everything about my job, but I especially love my creativity. I can honestly say it’s my passion. I never go to work and feel like I have to work today because it’s one of my passions and I love seeing my clients.

What kind of haircuts are popular right now?

I see a lot more people turning to bigger, fuller curls to get that bright 90s look. Many also do curtain bangs, which is a fun and easy way to frame the face and add texture. And then for those who are a bit more adventurous, I’ve even seen a few versions of a chic take on the shag haircut.

Being in the industry for so long, what are some of your goals? What do you hope to accomplish next in your career?

Some of my goals are to expand my clientele and my business. Ultimately, I want to have my living room, but I’m not just motivated by having my name on the wall. Instead, I want to create a space for customers to come and relax where there’s no pretentious feeling or ego. Right now I have a lot to do with the salon I currently work in, but one day my salon would be a dream.

What hair advice do you follow?

Many people don’t know this, especially men, but it’s not good to wash your hair every day. It’s good to have a bit of build up as it will give you that next day look. So I tell a lot of my male clients to wash their hair every other day and even if it gets wet they don’t need to wash it.


Comments are closed.