Boohoo ventures into beauty with a luxe makeup collection featuring £3 essentials

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Do you sometimes wish you had a one-stop-shop for all your fashion and beauty purchases? Wouldn’t it be so much easier to make a single checkout with both product categories in one virtual shopping cart? Boohoo thinks so, which is why the e-tailer has just launched a complete beauty collection on its site.

The new edition includes 50 products, ranging in price from a bargain £3 to a slightly more forgiving £25. Despite the wide range of products available in the collection, it was the packaging that caught our attention. The neutral tones and millennial pinks are very reminiscent of Kim Kardashian’s sought-after KKW beauty range, and give Boohoo’s edition a very luxurious feel. The brand also says it was inspired by some of TikTok’s top makeup trends and says it wants to give shoppers an inexpensive way to replicate them at home.



Boohoo’s new beauty edition features 50 products



The range promises to provide affordable beauty for everyone
The range promises to provide affordable beauty for everyone

The range also promises to deliver affordable beauty for all, and therefore comes in different shades to suit all skin tones and skin tones. Edition highlights include a 36-shade pigmented eyeshadow palette, radiance-boosting liquid blush and a range of setting sprays offering a matte, dewy or shimmer finish. Customers can also purchase tools and accessories including a Pro Brush Cleaning Matt, Light Up Mirror and Fast Drying Hair Wrap.

Love the sound of this one? Here’s what we think you should add to your cart right away

The eyebrow shaping kit, £14 here



This kit is available in light brown, medium brown, dark brown, warm brown and dark brown
This kit is available in light brown, medium brown, dark brown, warm brown and dark brown

Brow kits are trending on social media, with viral brands like REFY and Anastasia Beverly Hills offering trios of perfecting products. Boohoo’s version includes a long-lasting, pigmented pomade, dual-ended applicator brush, and clear brow gel to set hair in place. Available in: Light Brown, Medium Brown, Dark Brown, Warm Brown and Dark Brown.

the blush, £6 each here



Use this liquid formula on cheeks, lips and eyelids
Use this liquid formula on cheeks, lips and eyelids

Multitasking beauty products are hitting hard on TikTok, with users swiping blushes onto their eyelids, cheeks and lips. This radiance-boosting liquid formula offers personalized application and buildable pigment. Available in: pink, peach, pink, dark pink and berry.

The ultimate palette, £20 here



Go big with this 36-shade eyeshadow palette
Go big with this 36-shade eyeshadow palette

It’s big, it’s bold, it contains THIRTY SIX shades. You probably only need one palette this size, but if you’re looking to invest, that’s about as good as it gets. With maximum color payoff and multiple textures including matte, duo chrome, metallic and shimmer shades, there’s something for every mood you’re feeling.

Chandelier, £5 each here



Extra points go to this gloss for its softening formula with hyaluronic acid
Extra points go to this gloss for its softening formula with hyaluronic acid

Whether you’re wearing a lip gloss alone or layered over matte lipstick for shine, dimension, and a boost of volume, you’ll want to keep one on hand for all your glazing needs. Extra points go to this lip gloss for its skin-soothing formula with hyaluronic acid. Available in: nude, pink, light nude, red, light pink, dark pink and shimmer pink.

lip liner, £5 each here



These lip liners have built-in sharpeners
These lip liners have built-in sharpeners

This smooth and creamy lip liner comes in the form of an automatic pencil with a built-in sharpener. It helps easily define and shape lips with seamless color. Available in: pale nude, nude, nude pink, brown, pink, red, dark pink and mauve pink.

Everything is ready to buy now – ready, get set, click!

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