Asda announces pricing for new Just Essentials range – how it compares to Aldi


Asda’s new budget range has been launched and product prices revealed. The Just Essentials range, which replaces Smart Price products, has 293 items.

It includes fresh produce such as meat, fish and poultry, as well as frozen produce and cabinet fillers. Non-food items include household cleaning products and toiletries.

The initial launch consists of around 60 products, double those available at the end of June and 267 in mid-August. All 293 full items will be on sale by the end of the year, Asda said.

The supermarket will carry the full range in its 581 grocery stores, as well as online, reports the Mirror. It says it will continue to sell Smart Price products until the gradual rollout of Just Essentials is complete.

Sam Dickson, Asda’s Vice President of Brand and Propositions, said: “Nine out of ten customers told us they were concerned about the cost of living crisis, with 44% saying that they were actively looking for ways to make their grocery budget go further.

“We developed Just Essentials by Asda to offer our customers the same value they know and love in our Smart Price range, but across a much wider and more diverse product range, and with bold branding that is hard to miss. Our mission is to meet all household needs with Just Essentials by Asda and to ensure that families can enjoy nutritious food, whatever their budget.

How much does Asda ‘Just Essentials’ cost?

Asda has started rolling out some of its Just Essentials range online and in stores from this week. When the Mirror checked online today, the supermarket had listed the following products on its website:

  • Garlic bread (170g) – 32p
  • Sultana Scones (ten pack) – 49p
  • Macaroni and cheese (400g) – £1.18
  • Fish Pie (400g) – £1.30
  • Cheese and tomato snack pizza (114g) – 49p
  • Pizza snack ham cheese (114g) – 52p
  • Cheese and tomato pizza (300g) – 99p
  • Pepperoni Pizza (292g) – £1.20
  • Whole chicken (usually 1.2kg) – £2.48

Are these the cheapest prices you will find for these types of products? It depends on what you buy. Asda has a 170g garlic bread listed online for 32 pence, the same price as what you’ll find at Aldi.

Supermarkets are also neck and neck for their whole chickens. The one from Asda costs £2.49 for 1.2kg while Aldi charges £2.99 for a slightly larger 1.59kg bird. Both of these cost around £2.07 per kg.

But a cheese and tomato pizza from Aldi which weighs 114g – the same as the Asda offer – costs 55p, compared to 52p at Asda. Asda is also cheaper for a 400g macaroni and cheese, which costs £1.18 in the supermarket. You’ll pay £1.99 for the same size at Aldi.

A fish pie from Asda costs £1.30 for a 400g product, which is the same price as Tesco – so there would be no saving there. In short, you should always compare prices using a website such as to ensure you get the best deal.


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